Viral Solutions LLC is changing this narrative. An integrated digital marketing company, Viral Solutions, as the name suggests, is making clients’ businesses viral by leveraging time-tested marketing strategies and up-to-date tools and tactics that help them grow their business. “In the wake of the changes brought about by COVID, small organizations are more reliant on web presence, which can be achieved through a website or social media or a combination of both. However, there’s more to it than just having a website; companies need a full 360-degree marketing plan and presence. For Viral Solutions, that’s digital marketing,” says Christine Kelly, CEO and Queen Bee, Viral Solutions. The Oshkosh, Wisconsin-based Viral Solutions is reimagining digital marketing as we know it— equipping small organizations with marketing strategy, copywriting, Infusionsoft, WordPress web design, social media, WooCommerce web development, and other services. On a mission to provide small organizations with assistance and services that facilitate business growth, Viral Solutions, as a full-service digital marketing company, empowers its clients with strategic planning, content marketing, website creation, maintenance, and engagement services. Backed by a highly adept and cross-functional team of CMOs, SEO experts, Social media experts, graphic designers, web developers, and copywriters, the company acts as a one-stop-shop for all marketing and digital marketing needs. Added to that, at the core of Viral Solutions is the rich experience and expertise of Christine and Thomas von Ahn, who have more than three decades of experience in the world of managing diverse aspects in small business, including marketing.
360-Degree Digital Marketing
Touching upon the recent trends in the marketing landscape, Thomas, the CMO at Viral Solutions, explains that the tactical and strategic side of marketing hasn’t changed much in the last 70 years. Be it leveraging psychology to understand and influence the ‘behavior’ or determining your target markets and demographic, the more the things changed in marketing, the more they remained the same.
“What has really changed in the last few years is the digital side of marketing. Today, if you own a business, you’ve got to be everywhere—the place where your target customers hangout, a TV commercial, a billboard, social media, LinkedIn, or even a website. This essentially spurred the idea of 360-degree marketing, which led us to build a digital marketing company on sound marketing theory, with a team of highly-trained professionals seasoned in marketing and digital marketing, to help our clients succeed and grow their business,” he adds.
We lived on farms, then we lived in cities, and now we’re going to live on the internet
While the first step to bolstering online presence starts with a website, Christine stresses that most brick and mortar companies lack the knowledge for website development and the technicalities involved in the process. To that end, Viral Solutions specializes in designing “jaw-dropping, super-fast, creative and effective” websites that drive business results. The company meticulously designs highly-customized websites on WordPress content management system from scratch and ensures that the finished product not only aligns with the client’s business strategy and goals but also helps them stand out in the global marketplace. These fast-loading, mobile-friendly and SEO-optimized websites developed and designed by Viral Solutions allows organizations to seamlessly reach their existing and potential customers on their preferred devices. Unlike most web designers, Viral Solutions empowers clients with a strategy-first approach that allows them to review an enterprise’s existing marketing strategy and devise the delivery of services accordingly.
Prosper, Even Amid a Crisis
A decade into the business, Viral Solutions has invested significant time and resources over the years to build an agency that merges strategy, creative and analytical aspects of marketing—a powerful combination to boost business growth. According to Christine, what makes Viral Solutions’ web designing and development service unique is not its ability to build a “pretty” website, but a site that converts traffic to leads and leads to sales. This is where the firm’s emphasis on data and analytics comes to play. Viral Solutions’ team comprises data experts who synthesize data into actionable business insights, thereby creating predictable results for client’s business. “We offer our clients more than just a design; we help them grow their business by enabling them to convert more,” explains Christine before adding that Viral Solutions follows a holistic approach to marketing, factoring in every facet of the online presence—from the front-facing experience for the customers to the back-end of setup for the marketing teams.
The company attributes to clients’ analytics and revenue, breaking down their marketing spend with regard to a specific ad, web page, messaging, and the channel/funnel utilized by their customers. With the data-driven insights gleaned from the analytics, Viral Solutions can determine the revenue earned from each individual item and maximize it. For example, if the market for a business has shifted to Instagram or email marketing, Viral Solutions helps capitalize on such changes. “We continuously test and optimize new avenues for our clients and present them with the data as to what works and what doesn’t.
And since we have done this for years, it was easier and less challenging for us and our clients to move and act quicker when a crisis like COVID hit the markets,” she adds.
As a strategy-first marketing agency, Viral Solutions pays close attention to market conditions and competitors and analyzes them to keep clients a step ahead of any unforeseen crisis. Thomas cites a particular case wherein a client was utilizing email marketing, social media, Google AdWords, Facebook, and more as a part of their marketing strategy. As soon as COVID hit the markets, Viral Solutions was quick to notice that email marketing benefited the client the most. As the client shifted its focus on email marketing, it panned out for them, leading to high open rates.
Grow Your Business with the Best Tools on the Market
Viral Solutions also marks its uniqueness in the marketing realm with a StoryBrand certification that the company earned recently. With this certification added to its repertoire, the company has been able to add more value to its clients by clarifying their marketing message. Viral Solutions offers a customized StoryBrand Marketing Framework and audit to eliminate guesswork and present a clear view of what’s working and what’s not, thereby helping clients simplify their marketing message and convert prospects into paying customers. “Despite being a powerful platform, StoryBrand, if not applied to every customer touchpoint can fall short in achieving the desired results. As a StoryBrand certified agency, our team assesses the gaps and connects with each customer touchpoint to ensure that our clients can harness the full potential of their StoryBrand marketing investment,” says Christine.
Apart from StoryBrand, Viral Solutions is also a DigitalMarketer certified partner with each member on the team holding 5 to 11 certifications from DigitalMarketer. As a Google Partner, certified in AdWords, Viral Solutions ensures that each team member is well-versed and up-to-date with recent market conditions, trends, and transformations and enables clients to adapt and remain profitable in dynamic environments.
Although these certifications provide Viral Solutions an edge in the market, Christine views the company’s customer-first culture as the winning differentiator. In order to meet and exceed customer expectations, the company places a strong emphasis on clients’ mission and business goals. “Our clients are our number one priority. We strive to become the best guide possible in helping them achieve their end results with customized services,” she adds.
Going forward, Viral solutions has a few specific goals: expand its service portfolio and keep a tab on the latest trends, like the utilization of AI in morphing websites.
In conclusion, Thomas is quick to remind readers and potential clients of Viral Solutions’ value proposition, “We have just one goal: double the size of our client’s business through effective marketing. We will not take up a project unless we can drive meaningful revenue for a client. If you wish to extract maximum value out of the digital channel, look no further than us.”