What separates MEGAstream from its competitors is that it does not take a one size fits all approach while building websites. Instead, the company strives to align the web building process according to the clients’ unique requirements. Take, for instance, an enterprise trying to sell its products to end-consumers, but only through dealers. Their website not only has to have the look, feel, functionalities, and information to cater to the end consumers but should also be able to service distributors as an e-commerce portal. Such scenarios are not uncommon for MEGAstream’s clients. After all, a tool for an aircraft manufacturer, may also work for a furniture maker and an end consumer and the web site needs to cater to all of those types of customers equally, but uniquely.. Similarly, an end user could be an engineer or procurement agent and need different types of information.
MEGAstream clearly defines the scope and target audience of every page they create and evaluates how every element within the page may influence the user. The company goes the extra mile in understanding the nuances of their clients' business to ultimately create a website that synergizes content and functionality, to drive the right engagement from the right set of users. As Sanjay Shukla, CEO of MEGAstream, says, "We look at a website as more than just a marketing tool – it is a business tool that is used for sales, marketing, customer service, support, communications and sometimes for business operations too.”
MEGAstream has highly experienced staff members that can custom program any unique web functionality that a client may require. The company adopts a three-pronged approach in catering to their clients. Firstly, for any new customer, MEGAstream estimates its goals and mission for the new website. The company also helps them in developing a strategy to attract customers by leveraging SEO, email campaigns, and social media marketing, to name a few. Secondly, it develops a comprehensive plan of what (and what not) the visitor would see at the time of visiting the website. Lastly, the company plans a re-engagement strategy to make any visitor of the client's website a customer for life. The strategy can include suggesting other services the company offers or displaying successful use case and client testimonials. MEGAstream develops an action plan for each stage to showcase a client's best to a visitor and re-engage them once they become a customer.
We look at a website as a business tool rather than a marketing tool
MEGAstream’s development team is fully capable of incorporating any .Net or PHP based open source software with the client website to provide the best user experience the end consumer of the client company may need.
To further address its customers' sales needs, MEGAstream has developed MEGAstream X2, a mobile marketing app that enables a client to sell its products through distributors. It is a sales enablement tool that provides sales tools, sales materials, and sales training to its clients to effectively engage their end-users and convert them into customers for life. With such initiatives, MEGAstream continues to improve its clients' conversion rate by its website designing capabilities and developing custom tools that can help its clients increase their conversion rate.