Bob Kehoe, CEOThere has been a dramatic technological revolution in the domain of web development and presently, it is one of the most rapid advancing arenas. According to Internet Live Stats—a market research company—about 20 years ago, there were less than 1 percent of internet users; today however, more than 40 percent of the world’s population has an internet connection. Alike all technologies, the realm of web development is also undergoing evolution, but the emergence of new tools is posing challenges to CIOs. Some of the hindrances are usage of social media elements, Search Engine Optimization (SEO), and under utilization of paid search. With the increase in hacking and Distributed Denial of Service (DDoS) attacks, the most prominent peril in this territory is web security. “Looking into the concerns of CIOs, Leverage Marketing is implementing leading-edge technologies to protect their web investments,” states Bob Kehoe, CEO, Leverage Marketing.
Integrated Website Solutions
The firm offers a wide array of services ranging from SEO, Pay Per Click (PPC), and web design to content marketing and social media marketing. Leverage Marketing began as a digital marketing company with SEO and PPC as their focal point. The company strategizes, architects, designs, and codes websites, taking into account website security by developing custom made sites using HTTPS technology to reduce DDoS attacks. Leverage Marketing also delves into technical SEO and optimal paid search strategies and integrates their web design services with the clients’ entire range of digital marketing needs. Leverage Marketing drives sales and leads for a variety of B2B and B2C companies by providing mobile-friendly website designs, integrated email automation, and transaction tracking. Before initiating a web development project , Leverage Marketing consults their SEO, PPC and other marketing teams to ensure smooth execution of the project.The firm makes sure that the client’s business processes are not disrupted and the site is ready for marketing and to be displayed on multiple devices.
For example, “There is often a tendency for an ecommerce website to overlook how products enter into a system,” states Kehoe. Leverage Marketing enables creation of product feeds for Google Shopping, tracking setup, and integration of management software for email and paid media efforts.
We provide services that span the gamut of proven digital marketing channels from website inception to customer retention
On one occasion, Leverage Marketing assisted a travel and tourism company by creating a content marketing campaign to increase visibility during peak seasons. The client was dealing with a sophisticated SEO program where only the core pages were optimized. The client’s traffic was highly seasonal and competitive and therefore they were looking for a solution for additional visibility during peak season. Leverage Marketing assisted the customer by coming up with solutions that helped develop content for supporting the core pages, capturing the attention of visitors engaging in seasonal searches, and promoting content via manual outreach and paid content distribution. The client was able to increase its overall organic search results and increase the number of organic visitor sessions by 35 percent with Leverage Marketing’s solutions.
Leverage Marketing’s web development and the design teams work collaboratively to better understand the nuances of the project, business, and the client. As a result, the company is able to develop better websites without the account managers becoming bottlenecks through which all communications must pass.
Moving ahead, Leverage Marketing is focusing on developing deep client-partner relationships and offering convenient and cost-efficient solutions as an external partner. “We provide services that span the gamut of proven digital marketing channels from website inception to customer retention,” concludes Kehoe.