9thCO
Increasing Web Traffic Through Strategic Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are powerful tools for increasing web traffic, improving organic search results and boosting a website’s page rank. But healthy web traffic depends just as much on a good interface, quality control, and data security.

9thCO, a seasoned web design and digital marketing agency, brings all these crucial elements together. “We’re a team of in-house experts in web design, web development, and digital marketing,” says Justin Cook, Director of Internet Marketing, 9thCO.

9thCO’s impressive depth of expertise is a result of a merger between two successful agencies: 9th sphere, an experienced website solution provider, and Convurgency, a performance-driven digital marketing agency. The goal of the 2013 merger was utilize the synergies - create better services by combine best-of-breed design, development, and digital marketing services.

“Our first step is to understand and evaluate our clients’ requirements, then we can recommend the best solution to achieve their goals,” says Ezra Silverton, Director of Interactive, 9thCO. “Our goal is to ensure visibility on search engines,” he continues. “We combine web technology with strategic marketing methodology and analyze the impacts of trends on usability, user-experience, optimization, and conversion in our innovation lab. If the results are groundbreaking, only then do we implement it in our solutions.”

The development process at 9thCO is based on collaborationbetween creative web developers and digital marketing experts.“Our team can build a website that converts traffic by working closely with our multi-disciplinary team throughout the entire development process,” explains Cook.

To ensure visibility on search engines, we combine web technology with strategic marketing methodology

“Involving our SEO and SEM team at the very beginning of each project ensures our clients benefit from proven methodologies and the latest trends,” he adds.

9thCO has proven itself by delivering quality solutions to clients across industries. For example, Taste of Nature, an organic snack bar company, needed a platform to help them expand and meet growing demand in the U.S. market. They also had to comply with the Accessibility for Ontarians with Disabilities Act (AODA). 9thCO delivered a User Experience (UX) design that leveraged Taste of Nature’s online presence. An e-commerce system and Geo-IP detection further improved user experience. The results? A 27.05 percent dip in bounce rate, a 189.29 per cent boost in average session duration, and 88.1 percent more pages viewed per session.

Similarly, Buttcon Limited, a client specializing in construction management, needed a robust website to showcase their projects. 9thCO offered integrated time lapse videos to provide visitors with a visual experience and to give them a sense of the size, scope, and complexity of Buttcon’s projects. As a result, Buttcon’s website saw a 27.93 percent decrease in bounce rate.

After receiving widespread recognition for their capabilities in Canada, 9thCO intends to expand into the U.S. market. With more opportunities on the horizon, the company also plans to further enhance its customer experience. “We strive to achieve results for our clients because we know that if they win, we win,” concludes Aaron Mogadam, Managing Director, 9thCO.